ICICI Direct Vs Trading Bells : Side By Side Comparison

In this page, I am providing side by side comparison of ICICI Direct Vs Trading Bells.

ICICI Direct is a brokerage arm of ICICI bank and hence provide 3-in-1 demat account. It enables seamless transfer of funds within the accounts. Brokerage of this broker is on higher side.

Trading Bells comes under Discount Broker category. Hence they offer limited services but charges flat brokerage charges.

There are lot of difference between these two brokers.

I have equated both these brokers based on Company overview, Account related charges, Brokerage Charges, Transaction charges, Exposure provided, other features, Investment services, Customer service , Research/recommendations and promotion offer on account opening if any.

However, if you already have account with any of these brokers, kindly share your experience with me and fellow readers through comments.

Here is the comparison of ICICI Direct Vs Trading Bells:

Parameters	ICICI Direct	Trading Bells
Review	ICICI Direct Review	Trading Bells Review
Type of Broker	Full Service Broker	Discount Broker
Incorporation Year	2000	2014
Supported Exchanges	NSE & BSE	NSE, BSE, MCX-SX , MCX and NCD-EX
Account Related Charges
Trading Account Opening Fees	Rs 0	Rs 0
Trading Account AMC	Rs 0	Rs 0
Demat Account Opening Fees	Rs 975	Rs 0
Demat Account AMC	Rs 600	Rs 0
Brokerage Charges
Equity Delivery Brokerage	0.55%	0.01% or Rs 20 per executed order, whichever is lower.
Equity Intraday Brokerage	0.275%	0.01% or Rs 20 per executed order, whichever is lower.
Equity Futures Brokerage	0.03% to 0.05%	0.01% or Rs 20 per executed order, whichever is lower.
Equity Options Brokerage	Rs 35/lot to Rs 95/lot	Flat Rs 20 per executed order
Currency Futures Trading Brokerage	0.03% to 0,05%	0.01% or Rs 20 per executed order, whichever is lower.
Currency Options Trading Brokerage	Rs 10/lot to Rs 25/lot	Flat Rs 20 per executed order
Commodity Trading Brokerage	NA	0.01% or Rs 20 per executed order, whichever is lower.
Minimum Brokerage Charges	Rs 35 per trade	NIL
Monthly Unlimited Plans
Brokerage Calculator	ICICI Direct Calculator	Trading Bells Brokerage Calculator
Transaction Charges
Equity Delivery	0.0031%	0.00325%
Equity Intraday	0.0031%	0.00325%
Equity Futures	0.00180%	0.0029%
Equity Options	0.050% (On Premium)	0.06% (On Premium)
Currency Futures	0.00120%	0.00135%
Currency Options	0.050% (On Premium)	0.044%
Commodity	NA	0.0031%
Exposure
Equity	Upto 25 times Intraday and 5 times Delivery	Upto 20 times Intraday and 3 times for Delivery
Equity Futures	Upto 4 times Intraday	4 times for Intraday
Equity Options	Upto 4 times Intraday	No leverage for buying, upto 4 times for short selling
Currency Futures	Upto 4 times Intraday	Upto 4 times intraday
Currency Options	Upto 4 times Intraday	Upto 4 times intraday
Commodities	NA	Upto 4 times intraday
Features
3 in 1 Account
Mobile Trading
Charting
Automated Trading
After Trading Hour Orders
SMS Alerts
Margin Funding
Trading Platform	ICICI Direct Trade Racer ( Desktop & Web), ICICI Direct Mobile App	ODIN Diet, NSE NOW, Mobile Trader
Investment Services
Stock / Equity
Commodity
Currency
Initial Public Offers (IPO)
Mutual Funds
Customer Service Channels
24/7 Customer Service
Email Support
Onine Live Chat
Phone Support
Toll Free Number
Support Through Branches
Relationship Managers
Research Reports/Tips/Recommendations
Daily Market Report
Tips/Recommendations
Quarterly Result Analysis
News Alerts
Robo Advisory
Promotional Offers
	NIL	Zero Account Opening Charges

And if you are interested in checking the details these two brokers with few more stock brokers, see the below tables.

Point By Point Comparison of ICICI Direct with other Brokers:

Point By Point Comparison of Trading Bells with other Brokers:

Visit comparison of stock brokers in India page to compare two brokers side by side.